#pseweb – Web Wars: A New Hope

This presentation was delivered on July 29, for the #pseweb conference in Toronto, Ontario. Here’s the description of the talk:

Planning the governance, architecture and content of a website can sometimes feel like a sci-fi trilogy. With stakeholders, HiPPOs and your gut all giving you conflicting ideas, where do you take the first step?

I’d like to share Laurentian University’s web journey over the last few years in a concise tale that will help you navigate your own landscape. Now with proper governance, relatively efficient architecture and custom content workflows, Laurentian.ca has positively impacted the University’s goals and is something the organization can count on.

Following the external website’s evolution, this story starts off on a relatively deserted, hostile planet, travels through committee wars and finally, achieves peace through data driven decision making.

PSEWEB: Paying your way to the top – advertising on Facebook and Twitter

Here’s a presentation I delivered at the PSEWEB Conference in Toronto, Ontario on July 28th 2014.

“You should think that you can get to the top of the social networks organically. This should be the “right” way to get ahead. Well, it isn’t exclusively the way to get there. Advertising on Facebook and Twitter, with a budget, can yield significant results for your business goal as well as positive results for your brand.

Having spent the last 4 years advertising campaigns on Facebook and Twitter totalling in the six figures, I’d like to share insights, failures and successes.

Here’s an overview of the presentation:
- Earning executive support
- Proposing and implementing a plan
- Adjusting your strategy”

Why I left my wonderful job.

Five years ago today, I graduated from Laurentian University in the Sports Administration program. It was in the teeth of a recession and new grads were hard pressed to find employment. I was fortunate, I began my career at Laurentian during a period of rapid growth and opportunity for the institution. This period was lead by change agents I’ve now been proud to call my mentors.

It was an amazing experience and regularly challenged me to do more. I was able to re-invent the website that had plagued me as a student, create social media properties to help students and contributed to major increases in enrolment. All of that, plus an excellent pension plan, an MBA and tremendous colleagues, it was a great awesome, place to spend 50+ hours/week.

I’ve since accepted a new challenge as the Strategy Director, Education at Soshal. I’ll continue to work with purpose; helping educational institutions better serve students. I’ll also be able to follow my passion of working in marketing and communications, with a digital spin (websites, social media, applications, anything tech!). I’ll be able to do what I love.

Why did I leave? Surprisingly, it wasn’t about money, location or others – it was about a new experience. In today’s world, where young grads will have many careers, I think it’s important to view multiple perspectives of your life’s work. We’re awash with opportunities, something generations before likely would have envied. I’m not sure who said this, but this seems fitting now -  ”We climb mountains not so the world can see us, but for us to see the world.”

The opportunity to work on complex problems with a variety organizations was simply too good to pass up. An energetic company with its sights set on the stars – that’s something I want to be a part of!

I’ll miss my colleagues at Laurentian and the wonderful community of Sudbury, one day I hope to be able to give back as much as I have received.