10 of the Most Liked Branded Photos on Instagram

Ever wonder which photos have the most Likes on Instagram? Here’s 10 major brands and their top photos.

#pseweb – Web Wars: A New Hope

This presentation was delivered on July 29, for the #pseweb conference in Toronto, Ontario. Here’s the description of the talk:

Planning the governance, architecture and content of a website can sometimes feel like a sci-fi trilogy. With stakeholders, HiPPOs and your gut all giving you conflicting ideas, where do you take the first step?

I’d like to share Laurentian University’s web journey over the last few years in a concise tale that will help you navigate your own landscape. Now with proper governance, relatively efficient architecture and custom content workflows, Laurentian.ca has positively impacted the University’s goals and is something the organization can count on.

Following the external website’s evolution, this story starts off on a relatively deserted, hostile planet, travels through committee wars and finally, achieves peace through data driven decision making.

PSEWEB: Paying your way to the top – advertising on Facebook and Twitter

Here’s a presentation I delivered at the PSEWEB Conference in Toronto, Ontario on July 28th 2014.

“You should think that you can get to the top of the social networks organically. This should be the “right” way to get ahead. Well, it isn’t exclusively the way to get there. Advertising on Facebook and Twitter, with a budget, can yield significant results for your business goal as well as positive results for your brand.

Having spent the last 4 years advertising campaigns on Facebook and Twitter totalling in the six figures, I’d like to share insights, failures and successes.

Here’s an overview of the presentation:
- Earning executive support
- Proposing and implementing a plan
- Adjusting your strategy”