10 of the Most Liked Branded Photos on Instagram

Ever wonder which photos have the most Likes on Instagram? Here’s 10 major brands and their top photos.

PSEWEB: Paying your way to the top – advertising on Facebook and Twitter

Here’s a presentation I delivered at the PSEWEB Conference in Toronto, Ontario on July 28th 2014.

“You should think that you can get to the top of the social networks organically. This should be the “right” way to get ahead. Well, it isn’t exclusively the way to get there. Advertising on Facebook and Twitter, with a budget, can yield significant results for your business goal as well as positive results for your brand.

Having spent the last 4 years advertising campaigns on Facebook and Twitter totalling in the six figures, I’d like to share insights, failures and successes.

Here’s an overview of the presentation:
- Earning executive support
- Proposing and implementing a plan
- Adjusting your strategy”

Elections 2.0

With the government of Canada announcing a May 2nd election, it prompts me to think that there will certainly be a new type of campaign this April.

Politicians will rely heavily on social media support from their most loyal partisans and use all resources at their disposal to sway the undecided. Already, I’ve seen Ignatief and the liberals reserve the headline ad of facebook with a 30 second spot from Michael.

I will be closely following the evolution as well as the new initiatives that will certainly emerge. I doubt it will be enough to simply have a page and create a discussion. The winners will have to innovate, persuade and deliver.

Carpe diem.