IT vs Marketing

This presentation was delivered at the Post Secondary Education Web Conference June 25th 2013 by JP Rains and Martin Laferriere (Chief Web Officer, Laurentian University).

Here’s the description: 

Ever hang up the phone saying “what is Marketing thinking?” or leave a meeting saying “IT just doesn’t get this”. This presentation, put on jointly by IT and Marketing, will make you feel at home whether you care more about WYSIWG or CMYK.

Sharing our lessons learned, success stories and failures, the talk will include topics that everyone can enjoy or loathe, including:
- Web Design and Launch
- Social Media
- Micro-sites

This presentation will add insight to your daily conversations with “the dark side”, from whichever perspective you share.



Social Media and HR

This presentation was given to the Sudbury Human Resources Professionals Association in November of 2011. Rooted in providing an understand of social media, an overview of the implications within Human Resources and tools to better leverage social media within talent recruitment and others.

Security and Social Media

Just yesterday, Rains Media delivered this presentation along with @MatthewMelnyk to the Ontario Association of College & University Security Administrators (OACUSA).

Check it out if you are at all interested in Campus Security, Emergency Communications and social media investigative tools.

Creating a Sense of Community

Dispersing information to other managers where pertinent.

In any large organization, social media usually involves many moving parts – even more so in HigherEd, where many silos exist throughout the organization. Enabling the various content managers throughout the organizations to be cohesive and further to that, create a sense of community (online) can be challenging.

Here are some strategies from around the social realm to help you.

1 – Initiative: It sounds fundamental to say, but working together instead of passing the buck can be crucial to prospects finding the right answer. Allowing prospects to “ask a question once” can allow each content manager to learn a little more of each department as well as “show off” your helpfulness.  

2 - Accountability: Participating in social media can be fluidic with staff changes and is sometimes something that is left to the wayside. Creating a sense of accountability, by promotion for “sanctioned” channels or enabling regularly updated channels to be featured on the web will allow you to bring value added to active participants in social media. Think of it as backing up a New Year’s resolution.

3 – Collaboration: As Vanilla Ice says “Stop. Collaborate and Listen“. Whether it’s a friendly inter-departmental re-tweet (the best kind of RT) or an integrated content schedule, working together can avoid mixed messaging as well as provide timely updates to a wide range of screens.



4 - Communication: This is something that can break down barriers and conquer the continual learning curve within social. The group also provides a venue for exchange of ideas, success stories and of course, horror stories. Tufts University, is an example of this in Highed. Coupling this in person working group, with an online presence for quick hits, is a great way to create a sense of community.