I’ve had a lot of sporadic Facebook ideas throughout this week and I decided simply to write them down!
Facebook Ads: Target fans of your page on their birthday, with no specific call to action. Likely, they wouldn’t click on your ad, however, the positive brand interaction will still be fostered and at little cost (if any at all).
Increased Status Targeting: Recently, Facebook Marketing Solutions put out a post increasing the awareness of highly targeted Facebook ads specifically. This functionality is something I have been looking for to bleed into status updates for a while now. The ability to target specific areas of interest within a page update would be hugely efficient for Facebook pages. To me, this could be an area to become monetized. This would combat FB’s un-monetized server stress and would allow for interesting local contests.
Foursquare’s Event-based venues: This one I have been anticipating for some time. Soon, Foursquare venues will be able to have specific events in a venue. For anyone who manages a concert venue, or multi-sport facility they will be able to customize mayorships and check-ins. Annually, one of my projects, creates a venue at a large convention centre, I am curious to see where ownership of these time-sensitive venues would land.
Facebook as Google+: If you find the idea of circles attractive within Google+, you should know that Facebook has had the same ability for some time. Granted, in a stealthy presentation, FB has allowed you to write general status updates for specific friends to see only. Using the customization on your post, you can drill down through 4 layers of settings and ensure that only your BFF sees your link about the new Keanu Reaves movie.