Presentation to University Student Association Managers on Social Media

This presentation was delivered in the fall of 2013 to student association managers and staff. The presentation has a focus on social media management, marketing and channels. The focus is excellence within Facebook, Twitter and other channels with a small budget. I wish I could share all of my presentations, but here’s a public one[…]

New Facebook News Feed – 3 Things for Page Managers

Uh oh. Facebook changed the News feed again. Sending Marketers in a panic everywhere, the changes to the Facebook News feed were released Thursday and they are, well, expected. This change isn’t drastic for users of tablet applications and mobile apps that have used the black left hand navigation bar for some time, replacing the[…]

Becoming a Social Media Guru in 60 minutes

This presentation, slightly modified from another deck I use, was delivered to 4th year Marketing students at Laurentian University in Sudbury. Here’s an overview of the presentation: Trends What are social marketers doing today? Which channels are they using, or considering? Metrics How can you measure your success? How can you measure your success AND[…]

Meditations in an Emergency

The recent emergencies in Canadian Universities and Colleges have received a lot of attention within their local spheres. In the last two weeks, the University of Western Ontario, Georgian College and now more recently York University and Acadia University, have all been shut down to due unforeseen emergencies. In the cases of Western, Georgian and[…]

Millennials in the Workplace

Here’s a look at the newest presentation that was created by Rains Media in conjunction with Matthew Melnyk of Brock University.It was first delivered to the management of student focused services of Fleming College in Peterborough, Ontario. The presentation is an introduction to the Millennial (Generation-Y) generation entering the work force and the changes in technology that have[…]

Exploring Facebook Ads

In the post-secondary education realm it is extremely difficult to create awareness around the benefits of your specific product without outside influences. Students (current and future) are bombarded with ads and are used to it. These millennials are quick to move past the 5,000+ messages they see every day and continue ignoring your brand. They[…]