PSEWEB: Paying your way to the top – advertising on Facebook and Twitter

Here’s a presentation I delivered at the PSEWEB Conference in Toronto, Ontario on July 28th 2014.

“You should think that you can get to the top of the social networks organically. This should be the “right” way to get ahead. Well, it isn’t exclusively the way to get there. Advertising on Facebook and Twitter, with a budget, can yield significant results for your business goal as well as positive results for your brand.

Having spent the last 4 years advertising campaigns on Facebook and Twitter totalling in the six figures, I’d like to share insights, failures and successes.

Here’s an overview of the presentation:
- Earning executive support
- Proposing and implementing a plan
- Adjusting your strategy”

How a simple #hashtag brings together a community

Not everyone knows how to properly use a #hashtag, and even less people know how to use a hashtag to accomplish a goal. I was very proud to take part in the #SudburyMob yesterday, an opportunity for anyone to tweet about why they love the community they live in.

This initiative was wildly successful yesterday with 167 total tweets, reaching nearly 40,000 people and 85,000 timeline posts. This doesn’t even take into account all of the additional views gained by people viewing the hashtag.

In advance of the tweet mob, the word was spread privately and quickly (only 2 days in advance) through LinkedIn. The return on the effort for this one is a no brainer, do it. Not only does it bring up community pride, but it certainly helps tourism and citizen engagement. Here’s a beautiful tagboard of all of the photos and tweets from the #SudburyMob Tagboard.

SudburyMob Stats

SudburyMob Stats

Even though our goal may have been to trend nationally, we absolutely had a positive impact in the social sphere. I’d encourage anyone to do this for your community, the return on your time is amazing and it’s really a testament to your city or community.

Congrats to you, Sudbury! 

Becoming a Social Media Guru in 60 minutes

This presentation, slightly modified from another deck I use, was delivered to 4th year Marketing students at Laurentian University in Sudbury. Here’s an overview of the presentation:

  • Trends
    • What are social marketers doing today?
    • Which channels are they using, or considering?
  • Metrics
    • How can you measure your success?
    • How can you measure your success AND explain it to your CEO?
  • Best Practices
    • What is everyone wishing they were doing