PSEWEB: Paying your way to the top – advertising on Facebook and Twitter

Here’s a presentation I delivered at the PSEWEB Conference in Toronto, Ontario on July 28th 2014. “You should think that you can get to the top of the social networks organically. This should be the “right” way to get ahead. Well, it isn’t exclusively the way to get there. Advertising on Facebook and Twitter, with[…]

How a simple #hashtag brings together a community

Not everyone knows how to properly use a #hashtag, and even less people know how to use a hashtag to accomplish a goal. I was very proud to take part in the #SudburyMob yesterday, an opportunity for anyone to tweet about why they love the community they live in. This initiative was wildly successful yesterday[…]

Becoming a Social Media Guru in 60 minutes

This presentation, slightly modified from another deck I use, was delivered to 4th year Marketing students at Laurentian University in Sudbury. Here’s an overview of the presentation: Trends What are social marketers doing today? Which channels are they using, or considering? Metrics How can you measure your success? How can you measure your success AND[…]

Defining Your Success on Twitter: Ornithology 2.0

Defining your success on twitter from Jean-Paul Rains was a presentation delivered to the #PSEWEB conference in Halifax, Nova Scotia.  With nearly all PSE institutions on Twitter, we’ve established that it is important to have a presence. That presence has differing levels of dedicated resources, different goals and varying measures of success. Like Ornithology, this presentation[…]

Twitter: The new church basement

First of all, I’m a numbers guy. When I saw a post from Fraser Strategies saying that my former MP had left Twitter, I wanted to crunch the numbers. The NDP member of parliament for Timmins-James Bay, Charlie Angus, had in fact, left Twitter. I’m not disappointed in Angus, or his advisors, but I am disappointed for[…]

The Brand Bowl

With the Super Bowl representing Television’s biggest event, ever, it creates an advertising platform that makes marketers salivate. How could I resist talking about it?  A few stats to establish the reach; 30-second spots averaged 3M$ (roughly 100,000$/second) and the game that was watched by 100M people. Of those commercials, only 17% included Social Media[…]