I’m often in a meeting trying to explain the crux of a website, and after likely 100+ of my poor car analogies. I’ve finally landed on one I can trust – your website is a garden. Let’s have some fun with it.
- Websites should never die – they evolve. Much like a garden, with time and resources a website can take many different functions and designs over the course of time.
- Websites a much deeper than what you can see. Like the roots of a garden, a website should be tied to many elements of your business – CRM, analytics, business intelligence and databases.
- Websites require maintenance. Like pulling weeds, old content and broken links must be removed over time. There are exceptions to this, for example, the Space Jam website and nooooooooooooooo.com.
- There are many tools involved. Until I Googled it for the purpose of this analogy, I had no idea there were so many tools you could use in a garden (most are sold by Canadian Tire). On a website, there are a number tools including: link checkers, readability tools and accessibility checkers at your disposal.
- When done right, they are beautiful! Like the amazing VanDusen Botanical Gardens in Vancouver, websites can be awe-inspiring. It takes strategy, design and execution to make it all work, and when it comes together, the results can change lives.
Feel free to spread the analogy and use it wherever you can!