10 of the Most Liked Branded Photos on Instagram

Ever wonder which photos have the most Likes on Instagram? Here’s 10 major brands and their top photos.

5 Reasons Why Your Website is a Garden

I’m often in a meeting trying to explain the crux of a website, and after likely 100+ of my poor car analogies. I’ve finally landed on one I can trust – your website is a garden. Let’s have some fun with it.

  1. Websites should never die – they evolve. Much like a garden, with time and resources a website can take many different functions and designs over the course of time.
  2. Websites a much deeper than what you can see. Like the roots of a garden, a website should be tied to many elements of your business – CRM, analytics, business intelligence and databases.
  3. Websites require maintenance. Like pulling weeds, old content and broken links must be removed over time. There are exceptions to this, for example, the Space Jam website and nooooooooooooooo.com.
  4. There are many tools involved. Until I Googled it for the purpose of this analogy, I had no idea there were so many tools you could use in a garden (most are sold by Canadian Tire). On a website, there are a number tools including: link checkers, readability tools and accessibility checkers at your disposal.
  5. When done right, they are beautiful! Like the amazing VanDusen Botanical VanDusen Gardens RoseGardens in Vancouver, websites can be awe-inspiring. It takes strategy, design and execution to make it all work, and when it comes together, the results can change lives.

Feel free to spread the analogy and use it wherever you can!

Defining Your Success on Twitter: Ornithology 2.0

Defining your success on twitter from Jean-Paul Rains was a presentation delivered to the #PSEWEB conference in Halifax, Nova Scotia. 
With nearly all PSE institutions on Twitter, we’ve established that it is important to have a presence. That presence has differing levels of dedicated resources, different goals and varying measures of success. Like Ornithology, this presentation will cover the study of behaviours, effectiveness, and measurements of PSE Twitter presences.

Defining your success on Twitter can be difficult, even more difficult when trying to explain it to someone who is Twilliterate. If being on Twitter is merely a way for your organization to check a box, that’s fine. But, if you are interested in taking that check box and turning it into an easily attained performance measure, this presentation is for you.

Like any dedicated birdwatcher, we took a look at some of the more successful Canadian PSE Twitter accounts and aimed to find commonalities in their behaviours and how that translated to their successes.

Finally, after searching for ways to define success from # of followers, % breakdowns of interactions to 3rd party measurements, we take a look at the different ways (free!) for you to measure your success.

Look past your number of followers and turn that check box into a CEO friendly success story.