PSEWEB: Paying your way to the top – advertising on Facebook and Twitter

Here’s a presentation I delivered at the PSEWEB Conference in Toronto, Ontario on July 28th 2014. “You should think that you can get to the top of the social networks organically. This should be the “right” way to get ahead. Well, it isn’t exclusively the way to get there. Advertising on Facebook and Twitter, with[…]

Presentation to University Student Association Managers on Social Media

This presentation was delivered in the fall of 2013 to student association managers and staff. The presentation has a focus on social media management, marketing and channels. The focus is excellence within Facebook, Twitter and other channels with a small budget. I wish I could share all of my presentations, but here’s a public one[…]

IT vs Marketing

This presentation was delivered at the Post Secondary Education Web Conference June 25th 2013 by JP Rains and Martin Laferriere (Chief Web Officer, Laurentian University). Here’s the description:  Ever hang up the phone saying “what is Marketing thinking?” or leave a meeting saying “IT just doesn’t get this”. This presentation, put on jointly by IT[…]

How a simple #hashtag brings together a community

Not everyone knows how to properly use a #hashtag, and even less people know how to use a hashtag to accomplish a goal. I was very proud to take part in the #SudburyMob yesterday, an opportunity for anyone to tweet about why they love the community they live in. This initiative was wildly successful yesterday[…]

New Facebook News Feed – 3 Things for Page Managers

Uh oh. Facebook changed the News feed again. Sending Marketers in a panic everywhere, the changes to the Facebook News feed were released Thursday and they are, well, expected. This change isn’t drastic for users of tablet applications and mobile apps that have used the black left hand navigation bar for some time, replacing the[…]

Brand Touch Points

Early today, I gave a presentation about using social media throughout the sales process. Our sales process, in Education, is a long one; over the course of 8-10 months, our sales people visit prospects face to face and introduce our brand to them. As this process moves forward, I was considering that there are very[…]

Becoming a Social Media Guru in 60 minutes

This presentation, slightly modified from another deck I use, was delivered to 4th year Marketing students at Laurentian University in Sudbury. Here’s an overview of the presentation: Trends What are social marketers doing today? Which channels are they using, or considering? Metrics How can you measure your success? How can you measure your success AND[…]

Defining Your Success on Twitter: Ornithology 2.0

Defining your success on twitter from Jean-Paul Rains was a presentation delivered to the #PSEWEB conference in Halifax, Nova Scotia.  With nearly all PSE institutions on Twitter, we’ve established that it is important to have a presence. That presence has differing levels of dedicated resources, different goals and varying measures of success. Like Ornithology, this presentation[…]