The student journey in higher education is the most high engagement purchase of a lifetime. It is the most defining purchase and nearly the most expensive. With that said, there are many personas within the student journey to evaluate and many activities throughout it. In this presentation, I’ve brought together the “how” to create these Read more about Student Journey Mapping[…]
This presentation was delivered on July 29, for the #pseweb conference in Toronto, Ontario. Here’s the description of the talk: Planning the governance, architecture and content of a website can sometimes feel like a sci-fi trilogy. With stakeholders, HiPPOs and your gut all giving you conflicting ideas, where do you take the first step? I’d Read more about #pseweb – Web Wars: A New Hope[…]
Here’s a presentation I delivered at the PSEWEB Conference in Toronto, Ontario on July 28th 2014. “You should think that you can get to the top of the social networks organically. This should be the “right” way to get ahead. Well, it isn’t exclusively the way to get there. Advertising on Facebook and Twitter, with Read more about PSEWEB: Paying your way to the top – advertising on Facebook and Twitter[…]
Barriers have long existed in education; proximity, access to resources, logistics, financial and social. Many of these barriers have been removed by forward-thinking institutions and individuals (that’s another conversation, but Sal Khan embodies it). The truth is “the student” changes with time and so should the institutions; the key is the pace of that change. Read more about The Future of Education[…]
This presentation was delivered at the Post Secondary Education Web Conference June 25th 2013 by JP Rains and Martin Laferriere (Chief Web Officer, Laurentian University). Here’s the description: Ever hang up the phone saying “what is Marketing thinking?” or leave a meeting saying “IT just doesn’t get this”. This presentation, put on jointly by IT Read more about IT vs Marketing[…]
Defining your success on twitter from Jean-Paul Rains was a presentation delivered to the #PSEWEB conference in Halifax, Nova Scotia. With nearly all PSE institutions on Twitter, we’ve established that it is important to have a presence. That presence has differing levels of dedicated resources, different goals and varying measures of success. Like Ornithology, this presentation Read more about Defining Your Success on Twitter: Ornithology 2.0[…]
I’ve had a lot of sporadic Facebook ideas throughout this week and I decided simply to write them down! Facebook Ads: Target fans of your page on their birthday, with no specific call to action. Likely, they wouldn’t click on your ad, however, the positive brand interaction will still be fostered and at little cost Read more about Thoughts of the week[…]
I presented this topic to the #pseweb conference in Toronto recently. It did spark some debate among colleagues and it was great to see people really start to consider what they want to post on their own social media pages. We took 10 Canadian University and College pages from accross Canada and analyzed their levels Read more about King Content : A social media audit[…]
Just yesterday, Rains Media delivered this presentation along with @MatthewMelnyk to the Ontario Association of College & University Security Administrators (OACUSA). Check it out if you are at all interested in Campus Security, Emergency Communications and social media investigative tools. -JP Security and social media View more presentations from Jean-Paul Rains
Why you should get Twitter. Let your news come to you: Twitter brings the information you want directly to you. No waiting until 6pm for the daily news, or waiting for the journalist to have the IT guys update the website. Twitter’s trending topics can quickly show you what everyone around the virtual water cooler Read more about The 4 reasons you need Twitter – for the non-converted[…]