How Digital Environments are Shaping Today’s Donor Outreach, Expectations and Experiences. This presentation was delivered at the Northern Philanthropy Institute Conference on November 15, 2017. The conference is composed of fundraising organizations throughout Northern Ontario, from Thunder Bay to Sudbury.
The student journey in higher education is the most high engagement purchase of a lifetime. It is the most defining purchase and nearly the most expensive. With that said, there are many personas within the student journey to evaluate and many activities throughout it. In this presentation, I’ve brought together the “how” to create these Read more about Student Journey Mapping[…]
This presentation was delivered on July 29, for the #pseweb conference in Toronto, Ontario. Here’s the description of the talk: Planning the governance, architecture and content of a website can sometimes feel like a sci-fi trilogy. With stakeholders, HiPPOs and your gut all giving you conflicting ideas, where do you take the first step? I’d Read more about #pseweb – Web Wars: A New Hope[…]
Here’s a presentation I delivered at the PSEWEB Conference in Toronto, Ontario on July 28th 2014. “You should think that you can get to the top of the social networks organically. This should be the “right” way to get ahead. Well, it isn’t exclusively the way to get there. Advertising on Facebook and Twitter, with Read more about PSEWEB: Paying your way to the top – advertising on Facebook and Twitter[…]
Five years ago today, I graduated from Laurentian University in the Sports Administration program. It was in the teeth of a recession and new grads were hard pressed to find employment. I was fortunate, I began my career at Laurentian during a period of rapid growth and opportunity for the institution. This period was lead Read more about Why I left my wonderful job.[…]
On Marketing and the impacts to Education The future of digital marketing is a space where personalized experiences exist within a multi-device landscape in real time. <- That is a lot of buzz words. Let me break this down. Personalized experiences shouldn’t just be about predicting where we want people to click. We want to Read more about The Future of Marketing in Education[…]
Barriers have long existed in education; proximity, access to resources, logistics, financial and social. Many of these barriers have been removed by forward-thinking institutions and individuals (that’s another conversation, but Sal Khan embodies it). The truth is “the student” changes with time and so should the institutions; the key is the pace of that change. Read more about The Future of Education[…]
Here’s a video of a presentation I delivered in Barrie, Ontario, Canada to local guidance councilors. This presentation is 30 minutes and has a focus on trends in Social Media with a focus on Education. Warning, the visuals will be boring, so be ready for that. Note, at about minute 9, I mention LinkedIn’s revenue Read more about Presentation on trends in Social Media for Education[…]
In marketing,communications and IT, we’re often jumping from one campaign to the next aiming to reproduce and improve on successes of the past. Recently, we just capped off one of our most successful campaigns and I figured it was worth a post! In a nutshell, here’s what made this campaign successful! Clear Goals: Our campaign Read more about One Awesome campaign and why it succeeded.[…]
This presentation was delivered in the fall of 2013 to student association managers and staff. The presentation has a focus on social media management, marketing and channels. The focus is excellence within Facebook, Twitter and other channels with a small budget. I wish I could share all of my presentations, but here’s a public one Read more about Presentation to University Student Association Managers on Social Media[…]