Search Results for:
The State of Student Journey Mapping – SEMM Conference Presentation
Delivered at the 2018 Strategic Enrolment Marketing & Management Forum in Toronto, Ontario on November 21st, 2018. Session description: Student Journey Mapping has been a topic of discussion and the focus of many multi-year projects across higher education over the last few years. How far have we come? How has our sector, as a whole, accepted Read more about The State of Student Journey Mapping – SEMM Conference Presentation[…]
How To Create A Department Plan
Delivered at the 2018 Higher Education Web Conference in Sacramento, California. How To Influence And Create A Department Level Plan by JP Rains of Laurentian University.
The State of Student Journey Mapping in Higher Education
Fall, 2018 Everyone in higher education wants to make decisions based on evidence and logic. We also have a desire to improve our student experience, from investing in food services to peer mentoring, most investments are student-centric. However, few tools give the appropriate first party data to improve the student experience in a way that Read more about The State of Student Journey Mapping in Higher Education[…]
Recommendations for Visiting Iceland
Yesterday, I woke up in Iceland. Today, I needed to take the afternoon and write this post to tell you about why you should visit and what you should do, it’s an amazing place! This will be a long post, so here’s a break down of each section. Pre-Trip | Jokulsarlon Glacier Lagoon & Ice Read more about Recommendations for Visiting Iceland[…]
Student Journey Mapping
What is Student Journey Mapping? Student Journey Mapping is the process of analyzing the student experience (or a phase of it) by collecting first-hand data from students directly. It allows for campus administrators to draw unique insights from the perspective of their key audience. How is Student Journey Mapping used? Rooted in creating a student-centric experience, Read more about Student Journey Mapping[…]
The Digital Donor
How Digital Environments are Shaping Today’s Donor Outreach, Expectations and Experiences. This presentation was delivered at the Northern Philanthropy Institute Conference on November 15, 2017. The conference is composed of fundraising organizations throughout Northern Ontario, from Thunder Bay to Sudbury.
Lightning Talk at HEWEB 2017 by JP Rains
Delivered at the Higher Ed Web Conference in Hartford, Connecticut, October 10th, 2017 by JP Rains.
Higher Ed Web Conference – Search Engine Optimization
Delivered at the Higher Education Web Conference in Hartford, Connecticut. This presentation details initiatives taken to increase organic search engine traffic for Laurentian University. The project included upgrading meta descriptions, content optimization, keyword research and technical SEO optimization. Search Engine Optimization by JP Rains of Laurentian University.
Higher Ed Web Conference – Data-Driven Content by JP Rains
Delivered at the Higher Education Web Conference in Hartford, Connecticut. Data-Driven Content, presented at the Content/UX Academy by JP Rains