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Just yesterday, Rains Media delivered this presentation along with @MatthewMelnyk to the Ontario Association of College & University Security Administrators (OACUSA). Check it out if you are at all interested in Campus Security, Emergency Communications and social media investigative tools. Security and social media
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 Dispersing information to other managers where pertinent. In any large organization, social media usually involves many moving parts – even more so in HigherEd, where many silos exist throughout the organization. Enabling the various content managers throughout the organizations to be cohesive and further to that, create a sense of community (online) can be challenging. Here are some strategies from around the social realm to help you. 1 – Initiative: It sounds fundamental to say, but working together instead of passing the buck can be crucial to prospects finding the right answer. Allowing prospects to “ask a question once” can allow each content manager to learn a little more of each department as well as “show off” your helpfulness. 2 - Accountability: Participating in social media can be fluidic with staff changes and is sometimes something that is left to the wayside. Creating a sense of accountability, by promotion for “sanctioned” channels or enabling regularly updated channels to be featured on the web will allow you to bring value added to active participants in social media. Think of it as backing up a New Year’s resolution. 3 – Collaboration: As Vanilla Ice says “Stop. Collaborate and Listen“. Whether it’s a friendly inter-departmental re-tweet (the best kind of RT) or an integrated content schedule, working together can avoid mixed messaging as well as provide timely updates to a wide range of screens.
4 - Communication: This is something that can break down barriers and conquer the continual learning curve within social. The group also provides a venue for exchange of ideas, success stories and of course, horror stories. Tufts University, is an example of this in Highed. Coupling this in person working group, with an online presence for quick hits, is a great way to create a sense of community. Gave this presentation along with @matthewmelnyk to the Student Services staff of Fleming College in Peterborough, Ontario. Social media and higher education
View more presentations from Jean-Paul Rains.
The recent emergencies in Canadian Universities and Colleges have received a lot of attention within their local spheres. In the last two weeks, the University of Western Ontario, Georgian College and now more recently York University and Acadia University, have all been shut down to due unforeseen emergencies. In the cases of Western, Georgian and Acadia, the campuses were closed due to extreme weather conditions. For York University, a fire in the central heating building shut down their Keele campus. These shut downs were primarily announced via community e-mails, web news items and finally social media updates. The latter, is my point of interest. All post-secondary institutions have some sort of Emergency Management plan, like this one from the University of Windsor, for example. Within these policies, processes are outlined to respond to emergencies. However, very few of them touch on communicating the messages to stakeholders past e-mail or web updates. With students quickly consuming any messages provided, they will continue to look for instant access to information and they are turning to social media for answers. Are we ready for them? In the most recent example, Western updated their 11,000+ Facebook community instantly on their official page and was able to address the issue head on. They received 55 likes and only 8 comments on a post updated at 5:14am announcing the school’s closure. Their feedback from students was largely positive and their community was informed before their morning coffee. In other cases, infrequent updates can lead to unrest among students, confusion and many questions pilling up on official pages. With extra time on their hands and a topic in mind, students can get creative and having your institution on the right end of the joke can be crucial. In a most recent case, a shutdown became fodder for Twitter’s #1 trending topic in Toronto. South of the border, our American counterparts have experienced this already. In September, Jessica Krywosa of http://doteduguru.com/ wrote about the #utshooter experience of the University of Texas at Austin. The University was able to quickly respond to an emergency and left many schools asking the question “Does your Campus Security Have a Place in Social Media?”. In social media we always talk about providing value and being transparent, but in these cases being prepared and providing instant information to stakeholders is critical. Is your institution or company ready to respond to emergencies through social media? Here’s a look at the newest presentation that was created by Rains Media in conjunction with Matthew Melnyk of Brock University.It was first delivered to the management of student focused services of Fleming College in Peterborough, Ontario. The presentation is an introduction to the Millennial (Generation-Y) generation entering the work force and the changes in technology that have shaped this generation. The characteristics of the Millennials along with techniques for working with and hiring them combine for the first part of the presentation. The second part focuses on policies and techniques to mitigate the risk and manage opportunities provided by social networking within higher education. View more presentations from Jean-Paul Rains.
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