PSEWEB: Paying your way to the top – advertising on Facebook and Twitter

Posted on July 27, 2014 by JP

Here’s a presentation I delivered at the PSEWEB Conference in Toronto, Ontario on July 28th 2014. “You should think that you can get to the top of the social networks organically. This should be the “right” way to get ahead. Well, it isn’t exclusively the way to get there. Advertising on Facebook and Twitter, with Read more about PSEWEB: Paying your way to the top – advertising on Facebook and Twitter[…]

Thoughts of the week

Posted on September 8, 2011 by JP

I’ve had a lot of sporadic Facebook ideas throughout this week and I decided simply to write them down! Facebook Ads: Target fans of your page on their birthday, with no specific call to action. Likely, they wouldn’t click on your ad, however, the positive brand interaction will still be fostered and at little cost Read more about Thoughts of the week[…]