The Future of Marketing in Education

On Marketing and the impacts to Education The future of digital marketing is a space where personalized experiences exist within a multi-device landscape in real time. <- That is a lot of buzz words. Let me break this down. Personalized experiences shouldn’t just be about predicting where we want people to click. We want to Read more about The Future of Marketing in Education[…]

IT vs Marketing

This presentation was delivered at the Post Secondary Education Web Conference June 25th 2013 by JP Rains and Martin Laferriere (Chief Web Officer, Laurentian University). Here’s the description:  Ever hang up the phone saying “what is Marketing thinking?” or leave a meeting saying “IT just doesn’t get this”. This presentation, put on jointly by IT Read more about IT vs Marketing[…]