Here’s a video of a presentation I delivered in Barrie, Ontario, Canada to local guidance councilors. This presentation is 30 minutes and has a focus on trends in Social Media with a focus on Education. Warning, the visuals will be boring, so be ready for that. Note, at about minute Read more
In marketing,communications and IT, we’re often jumping from one campaign to the next aiming to reproduce and improve on successes of the past. Recently, we just capped off one of our most successful campaigns and I figured it was worth a post! In a nutshell, here’s what made this campaign Read more
This presentation was delivered in the fall of 2013 to student association managers and staff. The presentation has a focus on social media management, marketing and channels. The focus is excellence within Facebook, Twitter and other channels with a small budget. I wish I could share all of my presentations, Read more
This presentation was delivered at the Post Secondary Education Web Conference June 25th 2013 by JP Rains and Martin Laferriere (Chief Web Officer, Laurentian University). Here’s the description: Ever hang up the phone saying “what is Marketing thinking?” or leave a meeting saying “IT just doesn’t get this”. This presentation, Read more
Not everyone knows how to properly use a #hashtag, and even less people know how to use a hashtag to accomplish a goal. I was very proud to take part in the #SudburyMob yesterday, an opportunity for anyone to tweet about why they love the community they live in. This Read more
Uh oh. Facebook changed the News feed again. Sending Marketers in a panic everywhere, the changes to the Facebook News feed were released Thursday and they are, well, expected. This change isn’t drastic for users of tablet applications and mobile apps that have used the black left hand navigation bar Read more
Early today, I gave a presentation about using social media throughout the sales process. Our sales process, in Education, is a long one; over the course of 8-10 months, our sales people visit prospects face to face and introduce our brand to them. As this process moves forward, I was Read more
This presentation, slightly modified from another deck I use, was delivered to 4th year Marketing students at Laurentian University in Sudbury. Here’s an overview of the presentation: Trends What are social marketers doing today? Which channels are they using, or considering? Metrics How can you measure your success? How can Read more
Defining your success on twitter from Jean-Paul Rains was a presentation delivered to the #PSEWEB conference in Halifax, Nova Scotia. With nearly all PSE institutions on Twitter, we’ve established that it is important to have a presence. That presence has differing levels of dedicated resources, different goals and varying measures of Read more
First of all, I’m a numbers guy. When I saw a post from Fraser Strategies saying that my former MP had left Twitter, I wanted to crunch the numbers. The NDP member of parliament for Timmins-James Bay, Charlie Angus, had in fact, left Twitter. I’m not disappointed in Angus, or his advisors, Read more