Becoming a Social Media Guru in 60 minutes

This presentation, slightly modified from another deck I use, was delivered to 4th year Marketing students at Laurentian University in Sudbury. Here’s an overview of the presentation:

  • Trends
    • What are social marketers doing today?
    • Which channels are they using, or considering?
  • Metrics
    • How can you measure your success?
    • How can you measure your success AND explain it to your CEO?
  • Best Practices
    • What is everyone wishing they were doing

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