This presentation, slightly modified from another deck I use, was delivered to 4th year Marketing students at Laurentian University in Sudbury. Here’s an overview of the presentation:
- What are social marketers doing today?
- Which channels are they using, or considering?
- How can you measure your success?
- How can you measure your success AND explain it to your CEO?
- Best Practices
- What is everyone wishing they were doing