PSEWEB: Paying your way to the top – advertising on Facebook and Twitter

Here’s a presentation I delivered at the PSEWEB Conference in Toronto, Ontario on July 28th 2014. “You should think that you can get to the top of the social networks organically. This should be the “right” way to get ahead. Well, it isn’t exclusively the way to get there. Advertising on Facebook and Twitter, with Read more about PSEWEB: Paying your way to the top – advertising on Facebook and Twitter[…]

The Brand Bowl

With the Super Bowl representing Television’s biggest event, ever, it creates an advertising platform that makes marketers salivate. How could I resist talking about it?  A few stats to establish the reach; 30-second spots averaged 3M$ (roughly 100,000$/second) and the game that was watched by 100M people. Of those commercials, only 17% included Social Media Read more about The Brand Bowl[…]

Exploring Facebook Ads

In the post-secondary education realm it is extremely difficult to create awareness around the benefits of your specific product without outside influences. Students (current and future) are bombarded with ads and are used to it. These millennials are quick to move past the 5,000+ messages they see every day and continue ignoring your brand. They Read more about Exploring Facebook Ads[…]