With the government of Canada announcing a May 2nd election, it prompts me to think that there will certainly be a new type of campaign this April.
Politicians will rely heavily on social media support from their most loyal partisans and use all resources at their disposal to sway the undecided. Already, I’ve seen Ignatief and the liberals reserve the headline ad of facebook with a 30 second spot from Michael.
I will be closely following the evolution as well as the new initiatives that will certainly emerge. I doubt it will be enough to simply have a page and create a discussion. The winners will have to innovate, persuade and deliver.