King Content : A social media audit

I presented this topic to the #pseweb conference in Toronto recently. It did spark some debate among colleagues and it was great to see people really start to consider what they want to post on their own social media pages.

We took 10 Canadian University and College pages from accross Canada and analyzed their levels of interactions per post on Facebook. The results were very interesting and correlated nicely to the overall impact of the Facebook page. Have a look.

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