5 Reasons Why Your Website is a Garden

I’m often in a meeting trying to explain the crux of a website, and after likely 100+ of my poor car analogies. I’ve finally landed on one I can trust – your website is a garden. Let’s have some fun with it. Websites should never die – they evolve. Much like a garden, with time[…]

Thoughts of the week

I’ve had a lot of sporadic Facebook ideas throughout this week and I decided simply to write them down!   Facebook Ads: Target fans of your page on their birthday, with no specific call to action. Likely, they wouldn’t click on your ad, however, the positive brand interaction will still be fostered and at little cost[…]

Creating a Sense of Community

In any large organization, social media usually involves many moving parts – even more so in HigherEd, where many silos exist throughout the organization. Enabling the various content managers throughout the organizations to be cohesive and further to that, create a sense of community (online) can be challenging. Here are some strategies from around the[…]