Advertising
10 of the Most Liked Branded Photos on Instagram
Ever wonder which photos have the most Likes on Instagram? Here’s 10 major brands and their top photos.
#pseweb
#pseweb – Web Wars: A New Hope
This presentation was delivered on July 29, for the #pseweb conference in Toronto, Ontario. Here’s the description of the talk: Planning the governance, architecture and content of a website can sometimes feel like a sci-fi trilogy. With stakeholders, HiPPOs and your gut all giving you conflicting ideas, where do you Read more
Analytics
5 Reasons Why Your Website is a Garden
I’m often in a meeting trying to explain the crux of a website, and after likely 100+ of my poor car analogies. I’ve finally landed on one I can trust – your website is a garden. Let’s have some fun with it. Websites should never die – they evolve. Much Read more
#pseweb
Defining Your Success on Twitter: Ornithology 2.0
Defining your success on twitter from Jean-Paul Rains was a presentation delivered to the #PSEWEB conference in Halifax, Nova Scotia. With nearly all PSE institutions on Twitter, we’ve established that it is important to have a presence. That presence has differing levels of dedicated resources, different goals and varying measures of Read more
Communication
Smoke Signals and Messaging.
Most recently I sat in the vast ocean of audience that was listening to a keynote from @JesseHirsh CBC’s national correspondant in technology, thinking to myself what Social Media consists of for the audience. Jesse mentioned that “Social Media” really began with smoke signals, this dates back to ancient china Read more
Analytics
Measuring your Twitter Klout
Recently, when asked by a client how they could properly measure their success versus competitors on Twitter, I defaulted to my typical answer, but then thought it out a little more. Initially I thought of Klout.com or Kred.com. After my cursory view of both the client and their competitor I Read more
Content Management
4 Wishes for Online Marketing in 2012
5 Wishes I hold as a consumer for 2012 Increased personalization : we delete or do not open the majority of newsletters we are included on simply because they aren’t relevant to us. I’m not saying writing my name in the Subject line or first line of an email gets Read more
#pseweb
Thoughts of the week
I’ve had a lot of sporadic Facebook ideas throughout this week and I decided simply to write them down! Facebook Ads: Target fans of your page on their birthday, with no specific call to action. Likely, they wouldn’t click on your ad, however, the positive brand interaction will still be Read more
Communication
Social Capital – Your Reputation
“Respect is not given, it is earned.” The same is true for social capital. For brands, it is becoming increasingly difficult to convert visitors to followers. Gone are the days of associating with a Facebook page simply because of a given affinity. The value has to be identified quickly and Read more
#pseweb
King Content : A social media audit
I presented this topic to the #pseweb conference in Toronto recently. It did spark some debate among colleagues and it was great to see people really start to consider what they want to post on their own social media pages. We took 10 Canadian University and College pages from accross Read more