This presentation was delivered at the Post Secondary Education Web Conference June 25th 2013 by JP Rains and Martin Laferriere (Chief Web Officer, Laurentian University). Here’s the description: Ever hang up the phone saying “what is Marketing thinking?” or leave a meeting saying “IT just doesn’t get this”. This presentation, put on jointly by IT Read more about IT vs Marketing[…]
Uh oh. Facebook changed the News feed again. Sending Marketers in a panic everywhere, the changes to the Facebook News feed were released Thursday and they are, well, expected. This change isn’t drastic for users of tablet applications and mobile apps that have used the black left hand navigation bar for some time, replacing the Read more about New Facebook News Feed – 3 Things for Page Managers[…]
Defining your success on twitter from Jean-Paul Rains was a presentation delivered to the #PSEWEB conference in Halifax, Nova Scotia. With nearly all PSE institutions on Twitter, we’ve established that it is important to have a presence. That presence has differing levels of dedicated resources, different goals and varying measures of success. Like Ornithology, this presentation Read more about Defining Your Success on Twitter: Ornithology 2.0[…]
5 Wishes I hold as a consumer for 2012 Increased personalization : we delete or do not open the majority of newsletters we are included on simply because they aren’t relevant to us. I’m not saying writing my name in the Subject line or first line of an email gets marketers any gold stars, but Read more about 4 Wishes for Online Marketing in 2012[…]
I’ve had a lot of sporadic Facebook ideas throughout this week and I decided simply to write them down! Facebook Ads: Target fans of your page on their birthday, with no specific call to action. Likely, they wouldn’t click on your ad, however, the positive brand interaction will still be fostered and at little cost Read more about Thoughts of the week[…]
I presented this topic to the #pseweb conference in Toronto recently. It did spark some debate among colleagues and it was great to see people really start to consider what they want to post on their own social media pages. We took 10 Canadian University and College pages from accross Canada and analyzed their levels Read more about King Content : A social media audit[…]
Just yesterday, Rains Media delivered this presentation along with @MatthewMelnyk to the Ontario Association of College & University Security Administrators (OACUSA). Check it out if you are at all interested in Campus Security, Emergency Communications and social media investigative tools. -JP Security and social media View more presentations from Jean-Paul Rains
Why you should get Twitter. Let your news come to you: Twitter brings the information you want directly to you. No waiting until 6pm for the daily news, or waiting for the journalist to have the IT guys update the website. Twitter’s trending topics can quickly show you what everyone around the virtual water cooler Read more about The 4 reasons you need Twitter – for the non-converted[…]
In any large organization, social media usually involves many moving parts – even more so in HigherEd, where many silos exist throughout the organization. Enabling the various content managers throughout the organizations to be cohesive and further to that, create a sense of community (online) can be challenging. Here are some strategies from around the Read more about Creating a Sense of Community[…]
Gave this presentation along with @matthewmelnyk to the Student Services staff of Fleming College in Peterborough, Ontario. Social media and higher education View more presentations from Jean-Paul Rains.